June’s newsletter and proposed new Frocks branding

Dear Frock Folk

Connie and I have been thinking about our branding.

When Frocks on Bikes launched in Christchurch in 2009 our name was quirky and eye-catching, feminine and revolutionary. We were actively reaching out to women and “non-athlete- types”, and extolling the benefits of riding in everyday clothing. From the start we welcomed men in blokey, normal clothing so that rides didn’t become a side show of guys wearing tutus and fish nets.

In Christchurch the gender gap is reducing faster than anywhere else in the country with I believe about a 52%-48% split between men and women respectively. Anecdotally I see more and more people cycling in everyday clothing to get the office or the shops. While numbers at Frocks events show a desire to continue having social rides, how relevant is our brand “Frocks on Bikes” in Christchurch in 2021?

Open June’s newsletter to check out our proposed new name. Don’t like it? Well, tell us your idea for a better one! And if you do like it, YOU get to choose the banner by voting for A, B, C or D. If you’re a graphic designer creative you can even put forward a whole new name and/or graphic. We’d love to get your feedback, people!

Our old Frocks kaupapa remains the same: we’re still about health, having fun, connecting with each other, travelling sustainably and being kind to the planet, saving money and discovering new places to ride. But it may be time for a branding change…you decide! I should add that being democratic is important to us 😊

In the meantime, Connie and I will be staffing a stand at the Sustainable Transport Expo at Turanga this Sunday 30 May 1-4pm (all info in newsletter). We’ll be promoting Christchurch’s new bike library trailer, our community bike workshops, Biketober, Bike Bridge, the supported purchase of bikes, cycle trailers, sign ups for Spokes. Others will be promoting cargo bikes and e-bikes and who knows what else in the cycling world. Do pop in to say hi if you’re in town.


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Frocks on Bikes Newsletter June 2021 .pdf